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True or false? Gaining new clients through social media marketing is easy

Posted in: Marketing|October 26, 2011No Comments

by Chris Talbot – June 20/2011 Originally posted by www.freshbooks.com If you run your own business, this line will sound familiar: “I heard of an entrepreneur who used [insert social media platform here: Twitter/Facebook/LinkedIn] and got a heap of new business. You should try doing that!” Indeed, social networking applications are widely celebrated and deemed …

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Ask for more: 4 tips for renegotiating project costs

Posted in: Marketing|October 18, 2011No Comments

by Stefan Dubowski – April 25/2011 Originally posted by www.freshbooks.com It’s a common situation with no easy resolution: your original quote for a project was woefully low compared with the amount of work that ended up being involved. What went wrong? Perhaps the client’s needs changed or the second draft bombed or maybe you ran …

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7 tips for efficient invoicing

Posted in: Marketing|October 12, 2011No Comments

by Chris Talbot – May 11/2011 Originally posted by www.freshbooks.com Invoicing is one of those elements of running a business that freelancers either like or hate. It’s either a task that one can take some delight in (knowing payment will soon be on its way) or it can feel like a chore that is subject …

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Keys to setting effective business goals (MARC principle)

Keys to setting effective business goals (MARC principle)

Posted in: Marketing|October 4, 2011No Comments

by Chris Talbot – May 12/2011 Originally posted by www.freshbooks.com Enjoy the results of being organized Freelancers can get caught up in the operation of their businesses and put off strategic goal setting. But even when business is looking up or you’re just starting out, the experts advise this isn’t actually something that can wait. …

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How Many Businesses Are Using Facebook?

How Many Businesses Are Using Facebook?

Posted in: Marketing|September 22, 2011No Comments

Great info-graphic from www.pagemodo.com

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Managing your Marketing Tools Effectively

Managing your Marketing Tools Effectively

Posted in: Marketing|September 8, 2011No Comments

True story! I wanted to share this story with everyone as to why you shouldn’t be doing your own marketing. Recently a client hired us to do some email marketing…and suddenly they fell off the face of the earth…that’s not a true story. The case in point here is that we offered to help them …

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Avoid Paying Too Much For Marketing Deliverables

Avoid Paying Too Much For Marketing Deliverables

Posted in: Marketing|August 31, 2011No Comments

I recently met with a potential new client and the meeting reminded me of another marketing error many start ups make without realizing it. They pay far too much for deliverables such as website design, website hosting, logo and corporate identity etc The problem is that these businesses just do not know where to source …

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Are You Paying Too Much For Your Website Hosting?

Are You Paying Too Much For Your Website Hosting?

Posted in: Marketing|August 31, 2011No Comments

If you are paying more than a few dollars a month for website hosting then you are probably paying too much. Now of course this depends on what you are getting and the type of website you have and what other services are bundled with your hosting. For the majority of small businesses you should …

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What’s this about Social Media?

What’s this about Social Media?

Posted in: Marketing|August 30, 2011No Comments

Is your business using Social Media yet? You may be asking the questions…what is social media? Why should I be using it? Do I really even need it? Our answer is YES!  Even our dog Spot thinks so too!  So, here’s the thing! You as a business owner jump on the social media band wagon …

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Are you a dreamer and not a doer?

Are you a dreamer and not a doer?

Posted in: Marketing|August 16, 2011No Comments

Every single one of us can be a dreamer and not a doer. Ever hear this statement from someone? I wish I could win the lottery. (I confess, I am one of these whiners…)  Okay, now here is the reality check!  Have you bought the ticket you plan on winning from?  Have you ever bought …

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